The "blogs" section on the guide portal is not just "articles".
Practically speaking, it is a tool to attract tourists through trust and interest. A person rarely buys a tour from an unfamiliar guide, but if he read his materials, saw knowledge and love for the place, the likelihood of booking increases dramatically.
Therefore, blogs should work as a personal guide journal + a source of useful information for tourists.
Below is a clear instruction that can be given to guides and companies.
A blog on the portal is an opportunity to share interesting stories about the city, give useful advice to tourists and talk about their work. Good articles help travelers better know the place where they are going to go, and get acquainted with the guide in advance.
Blogging brings several important benefits.
1. Attracting new tourists
Many people start preparing for their trip in advance. They search the Internet for information about the city: what to see, where to walk, what places to visit.
If a guide publishes interesting and useful articles, a tourist may accidentally find the material, read it and become interested in the author. As a result, he can go to the guide profile and book a tour or other service.
Blogging is an additional way to attract new customers.
2. Increased trust in the guide
When a tourist chooses a tour, it is important to know who will accompany him.
The articles help to show:
After reading a few materials, the tourist has the feeling that he is already a little familiar with the guide. This increases trust and makes the choice more obvious.
3. Opportunity to show your expertise
Guides and tour companies have a lot of knowledge about the city: its history, culture, interesting places and events.
The blog allows you to share this knowledge:
Such materials demonstrate professionalism and help to stand out among other offers.
4. Acquaintance of tourists with the city before traveling
Travelers often become interested in the city before they arrive.
Articles can help them:
When a tourist is already familiar with the topic, it is easier for him to decide on a tour to see these places together with a guide.
5. Opportunity to talk about your excursions
A blog can be used to show how excursions go and what places to see.
For example, the article can say:
At the end of the article you can offer a tour of these places. This format looks natural and helps to interest the tourist.
6. Creating a personal image of a guide
Tourists often choose not just a tour, but a person with whom they will enjoy spending time.
The blog helps to show:
This makes the profile more lively and attractive.
7. Opportunity to share news and events
Guides and companies can talk about:
Such articles help tourists to learn about what is happening in the city during their trip.
8. Additional profile visibility on the portal
Publication of materials makes the profile more active and interesting.
Tourists often pay attention to guides who have:
This helps to stand out from other suggestions.
9. Opportunity to share your experience
Each guide has interesting stories from practice:
Such materials are easy to read and help to get to know the author.
10. Formation of interest in travel
An interesting article can inspire a person to travel. Sometimes this is the first step to a journey.
When a tourist reads a fascinating story about the city, he begins to imagine walking through its streets and getting acquainted with the local culture.
At this point, the guide becomes the person who can show the city live.
Advice for guides
It is not necessary to write long or complex texts. It is enough to share interesting stories, useful tips and beautiful photos of the city. Even a few quality articles can attract the attention of tourists and increase interest in your services.
Blog is an opportunity to tell tourists about the city, culture, interesting places and your work as a guide. Good articles help tourists:
Regular publications make the guide profile more visible and more credible.
What materials can be placed on the blog
1. Stories and legends of the city
This is one of the most popular formats.
Examples of topics:
Such articles show the guide’s deep knowledge.
2. Unusual and little-known places
Tourists love “secret places.”
Examples:
Such materials often become a reason to book a tour.
3. Photo stories
You can make articles with photos:
Photographs create the emotion of travel.
4. Tourist advice
Very useful format.
Examples:
Such articles are often found through search engines.
5. Local events and holidays
Tourists like to know about events in advance.
You can write about:
This helps tourists plan their trip better.
6. Walking routes
Very popular format.
Examples:
Such articles often become the basis of a future excursion.
7. Kitchen and restaurants
Tourists are always looking for food.
You can write:
8. Stories from the life of a guide
It creates personal contact.
For example:
These articles are very easy to read.
9. Surveys of city areas
For example:
10. Selections
Very popular format on the Internet.
Examples:
To make the material easy to read and interesting to tourists, adhere to simple rules.
1. Clear headline.
A good title immediately attracts attention.
Examples:
2. Use the photos.
Add 5-10 photos.
They work best:
3. Write in plain language
Imagine telling a tourist a story while walking.
Avoid complex academic texts.
4. Make the text easy to read
Use:
This makes the article more understandable.
5. Add personal experience
Tourists are interested in the opinion of the local resident.
You can write:
Very important.
At the end of the article you can add a small block:
If you are interested in this topic, I will gladly show you these places during the tour.
This gently invites the tourist to book a tour.
How often to publish articles
Best of all:
1–2 articles per month
Even a few quality materials already significantly increase interest in the profile of the guide.
What not to publish
It is not recommended to place:
It is better to publish unique and interesting materials.
Advice:
Blog articles help tourists get to know the guide and his city. Often it is interesting material that becomes the reason why a tourist chooses this guide.
At the end of the article, a block can be added:
If you are interested in seeing these places with a guide, I will be happy to give you a tour.
This gently translates the reader into a potential customer.
