How do Russians plan their holidays?

In March of this year, the NAFI Analytical Center conducted a survey of 1,600 people over the age of 18 in 150 settlements in 50 regions of Russia.

Only 24% of those surveyed who had vacationed abroad in the past year planned a vacation less than 3 months before their trip. 73% planned it three months or more before departure.

Among tourists in Russia, the share of those who make more spontaneous decisions about traveling on vacation was higher – 38% against 58% of those who planned a vacation more than 3 months before the date of departure.

When choosing a holiday destination abroad, Russians adhere to the recommendations of relatives and friends (53%), based on personal experience (34%), advice on the Internet (32%). When planning a vacation in Russia, the leaders were the same answers.

The main factor when choosing a holiday destination for Russians is the total amount that will need to be paid, taking into account transportation costs, the cost of living, food (69%).

In the second place, Russians take into account the presence of the sea and mountains, a comfortable climate and high-quality service (26%, 23% and 22%, respectively). 16% of respondents need peace and security on vacation, 9% – living conditions, 8% – infrastructure. 3% of vacationers are interested in the popularity of the place.

Intra-Russian popular destinations in 2018 are Krasnodar Krai and Crimea.

The rating of foreign destinations is expected to be headed by Turkey – it, according to the survey of NAFI, went on vacation 28% of those who vacationed abroad. The top 10 popular foreign destinations included Vietnam, Thailand, Indonesia, Greece, Bulgaria, Tunisia.

Source: atorus