News from Global Blue
Armani Group opens new boutiques Giorgio Armani and Emporio Armani in Hamburg.
September 2010, Hamburg – Armani Group is pleased to announce the opening of its new Giorgio Armani and Emporio Armani stores in Hamburg. Located on Hohe Bleichen Street, the city's new trendy shopping street, the Giorgio Armani and Emporio Armani shops are next door. The two separate entrances reflect the individuality of each of the brands, while the showcases create a unique sense of elegance with which the name Armani has long been associated.
Giorgio Armani
The Giorgio Armani store, covering 220 square meters, is entirely dedicated to women’s and men’s clothing prêt-a-porter and accessories. The main concept of the store is to create a cozy space with season collections in which silk is the predominant material. The floor, decorated with sun-beige stone, creates an exquisite atmosphere. Large black carpets made of flax contrast with the glossy light floor. The bright ceiling, decorated with Marmorino plaster, adds a sense of coziness. Invisible lamps emphasize the contours or are aimed directly at clothing items and accessories.
Emporio Armani
The 250-square-metre Emporio Armani store offers a complete collection for men and women, including formal and casual clothing, sportswear, leather accessories, watches, glasses and jewelry. The store is decorated with asymmetrical contours of variable shapes. The curved walls are decorated with black glass and bronze silk fabric. A large screen located at the entrance is perfectly visible from the street – a dominant detail given the free space next to the store. The central part of the store is dedicated to the department of men's and women's accessories, located on crystal elements, accentuated by a carpet with a metal gloss. The rest of the space is decorated with large slabs of glossy warm-gray marble, while a black ceiling with lamps located on it emphasizes the curved shape of the walls. Large posters with illumination show both men's and women's collections.
Armani Group
The Armani Group retail chain in Germany includes three Giorgio Armani stores in Düsseldorf, Frankfurt and Munich, and one Emporio Armani store in Berlin. Also in Germany is the Armani store (Theainer, 12) in Munich, which exhibits the following brands: Emporio Armani, Armani/Jeans, Armani/Casa, Armani/Dolci, Armani/Fiori, Armani/Libri and Emporio Armani Caffe.
Armani Group is one of the world’s leading fashion and luxury goods companies with over 5,000 employees and 13 factories. It designs, manufactures, distributes and sells fashionable and stylish items, including clothing, accessories, glasses, watches, jewellery, perfumes and cosmetics, as well as home products under various brands: Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, ArmaniBaby, and Armani Casa. The ArmaniGroup distribution network consists of 609 individual stores worldwide: 85 Giorgio Armani stores, 183 Emporio Armani stores, 31 Armani Collezioni stores, 180 A/X Armani Exchange stores, 22 AJ | Armani Jeans stores, 12 Armani Junior stores, 10 Giorgio Armani accessories stores, 2 Emporio Armani accessories stores, 14 Emporio Armani Caffe and 28 Armani Casa stores in 46 countries.
ARMANI PRESS: 01 55 73 22 95
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