White nights in St. Petersburg rose for tourists by 10-15%

White Nights SeasonSt. Petersburgin 2026 will cost tourists 10-15% more than a year earlier.

Despite the decrease in the cost of air tickets and prices for some categories of rooms, tourists began to approach the cost of living, food and leisure.

Tour operators note cautious consumer behavior.

Demand for travel between late May and mid-July remained stable. About half of tourists come to St. Petersburg again.

The growth of the average cost of tours by 10-15% is associated with an increase in the cost of hotels, transport and excursion services.

It's the average check.

• 46.5 thousand rubles per person with a flight;

• 19.1 thousand rubles excluding the road.

This year, the promotion of tourism projects is under the concept of Northern Summer.

According to him, the average tourist check in the city exceeds 70 thousand rubles.

New trends and popular routes

St. Petersburg is transforming from a “city-museum” to a “city-impression”.

In addition to classic attractions, tourists are offered:

• gastronomic routes;

• Urban excursions;

• scientific and educational programs.

At the same time, there is a high interest in traditional tourist formats:

• Night walks on rivers and canals;

• trips to Peterhof, Tsarskoye Selo, Pavlovsk and Gatchina.

You will be welcomed in St. Petersburg.private guidesAnd they'll offer you a copy.individual toursehTravel agenciesSt. Petersburg will offer its services and organizetourInteresting excursions for travelers.

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