Italians prefer to give food on holidays

This year, under the Christmas trees of Italians, food sets will be found more often than other gifts. 60% of Italians plan to spend between 100 and 200 euros to buy useful and delicious Christmas and New Year gifts. In its popularity, enogastronomic gifts bypassed clothing, technological innovations and entertainment.

According to Coldiretti, good wine (64%), followed by olive oil (14%), sausages (9%), cheeses (6%), pasta (4%) and sweets of various kinds – from chocolate to panettone (3%). Among the places of purchase of grocery gifts, the first place is occupied by specialized stores (50%), 40% of buyers go directly to the manufacturer, 10% to the retail chain, and only 8% make orders via the Internet.