Which Russian resorts are popular in March?
In March 2026, the demand for domestic tours changed: compared to last year, the share of the Krasnodar Territory in sales of tours throughout the country fell from 60.7% to 21.5%.
The share of Krasnodar Krai in sales of tours in the country fell from 60.7% to 21.5% compared to last year.
Redirection of tourists - they began to choose St. PetersburgKavminvoda, kaliningradCrimea and ski resorts.
The average check of the tour in Russia increased by 6.5% and amounted to 75 thousand rubles.
These trends point to a restructuring of the domestic organized tourism market in the off-season.
Share of Krasnodar Krai (mostly in March this year) Sochi) fell sharply, giving way to city sightseeing and health destinations.
Krasnodar Krai – 21.5% (was 60.7%)
St. Petersburg- 9% (was 8.1%)
Caucasian Mineral Waters – 8.1% (was 7.6%)
Analysts attribute the decrease in bookings in Sochi with price factors, changing preferences of domestic tourists and increasing demand for warmer sea destinations (in March, the water remains cold in Sochi).
Source:https://www.atorus.ru/Photo: personalguide
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