In the Middle Urals laid the first brand tour route

"Gems of the Urals" can become one of the branded tourist routes in Russia. Specialists of the Ministry of Culture of the Russian Federation drove through the Sverdlovsk region, and visited Yekaterinburg, Nevyansk, Berezovsky and Nizhny Tagil.

The three-day tour will be held for all categories of tourists, the trip will bring together more than 10 exhibits. The route marked good roads, the sufficiency of accommodation and food facilities. Experts note the Ural Geological Museum, the Literary Quarter in Yekaterinburg and the Nevyansky Historical and Architectural Museum.

The route will get its own logo and a bonus program for tourists. The trip will be recommended for promotion to domestic and foreign tour operators. For the Sverdlovsk region - a great opportunity to increase the flow of tourists and increase the investment attractiveness of the territories.

According to Deputy Minister of Investments and Development of the region Alexander Porodnov, the proposal to include the “Gem-Ring of the Urals” in the list of such routes was submitted in 2016. “We proposed several options for the route, the objects were selected by the experts themselves. Branding is the attraction of an additional federal resource to promote our tourist destination.

“Gem-colored stories of the Urals” was created on the basis of the auto-tourist cluster “Gem-colored ring of the Urals”, it has been developing in the Sverdlovsk region since 2014 and is included in the federal target program. For 2015-2016, 280 million rubles were attracted from the state budget for the development of the cluster, another 200 million were allocated from the regional “wallet”.

Within the framework of the "Gem-Ring of the Urals" there are more than 15 regular tours, a website has been launched with the possibility of online booking and payment for trips, the transfer takes place on branded buses.

Source: sve.uralinform