Named regions - leaders of domestic tourism
The Republic of Altai, Stavropol and Krasnodar Krai by the summer of 2021 entered the top three in terms of the share of guests.
The study was conducted by the services of the Sber ecosystem - YuKassa and 2GIS.
The study used UKassa information from January 1 to May 31, 2021 and 2019 about payments on online platforms that accept payment using the service.
The dynamics of the share of visitors in the regions was studied on the basis of anonymized data on search queries of 2GIS users for 2019-2021, the top regions by the share of guests were created according to information for May 2021.
By the summer season of 2021, the three leaders in terms of the share of visitors included the Altai Republic, Stavropol and Krasnodar Territory. The share of tourists from the total number of active users of the 2GIS geoservice in the Altai Republic was 70%, in the Stavropol Territory - 61%, in the Krasnodar Territory - 54%. In some cities of the Black Sea coast, the share of guests is higher than the average on the edge - for example, in Sochi and Novorossiysk 67% and 69%, respectively.
Over the past five months of 2021, demand for air and rail tickets has increased. Compared to the same period in 2019, the turnover of payments on online platforms that sell them increased by 14 times, the number of purchases by 7 times.
The average check amounted to 10 917 rubles, a high increase was noted in the Jewish Autonomous Region - 15 781 rubles.
Spending on renting cars on online platforms increased 1.7 times, but the number of orders decreased by 15%. The average check rose twice to 1875 rubles.
Source: ria