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Global Blue

March 1, 2012

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“Granat Tournov” offers cooperation to travel companies
A world of elegance and style

Granbt Turnov
Grenat Turnov offers cooperation to travel firms

Let the list of the most popular souvenirs imported from the Czech Republic, is anyone, but the Czech grenade is present in his top ten. And among Russian tourists, grenade products occupy one of the five leading places.

This is an occasion for cooperation of tour operators and travel agencies on outbound tourism to the Czech Republic with Granat Turnov, a manufacturer of art jewelry, a traditional jewelry manufacturer. The basis of this cooperation is bonuses and joint promotion of jewelry.

The foreign tourist, who is the main customer of Granat, often does not know how to recognize a true grenade. It may happen that he will bring home an expensive imitation of ordinary glass, at best of almandine, which is much cheaper than a Czech grenade. Nothing like this will happen to those who shop in the company’s branded stores in Prague on Dlouga Street, 28 or Pan Ska, 1/892, in Turnov on Czech Paradise Square, 4, in Liberec on Soukenna Square, 156, in Czech Budejowice on Dr. Stejskal Street, 184 and in Czech Krumlov on Latrana, 53.

In mineralogical language, a pyrope is hidden under the Czech pomegranate. It has amazed with its beauty since prehistoric times, when people accidentally found it in river sediments. Organized collection of pomegranate with subsequent export to Europe began in the late Middle Ages, especially during the migration of peoples from the 6th to the 8th century. Since the second half of the 15th century, pomegranates have increasingly decorated liturgical silver, mostly bowls. The most widespread gemstone receives in the 16th century during the reign of Emperor Rudolf II. This lover of art and adherent of its accumulation supported cutters and jewelers, and on grenades of especially large size applied the right of preliminary purchase.

Pyrop, a red gemstone, became a Czech grenade around 1679, when it was so named by Boguslav Balbin, a Czech writer, historian, teacher and priest. When small stones became fashionable in the second quarter of the 18th century, Empress Maria Theresa banned the export of pomegranates from the Czech Republic and thus maintained a domestic monopoly on stone processing within the country. Grinding workshops were created in Podseditsa, Dlazhkovice, Svetle nad Sazava, Trzebenica, Mountain Trzebiwlice and Skalce. The Czech National Revival proclaimed pomegranate as a mineralogical symbol of the Czech Republic, with which masters of Czech pomegranate were successfully presented at industrial exhibitions. Thanks to the success of the artists at the World Exhibition in Brussels in 1958, the Czech pomegranate has returned to contemporary art production, most recently thanks to the symposiums of jewelers in Turnov.