The quirks of the rich: what are foreign VIP tourists willing to pay for in Russia?

Tour operators engaged in the inbound tourism market have revealed recipes for attracting VIP travelers to Russia. Experts believe that it is not very difficult to attract VIP travelers to our country: the main thing is to find a “highlight” that promises a rich tourist a unique experience.

 

These can be trips on “interests” (for fans of history, transport, quests), tours sharpened to visit places that are inaccessible to ordinary people (cosmodrome or other closed object).

 

Travelers are attracted by the prospect of being in hard-to-reach places, for example, in the taiga wilderness or tundra, to feel like a “discoverer” and see unique natural objects and phenomena on their own.

 

Representatives of the tour operator RZD Tour say that the company offers railway tours along the Trans-Siberian Railway on the Imperial Russia train, they cause the highest interest among VIP tourists.

 

Now on the Trans-Siberian Railway in branded luxury trains have already been able to pass tourists from 20 countries. For the opportunity to see our country from the window of the trains "Golden Eagle" or "Imperial Russia", foreign guests are willing to pay from 400 thousand rubles to 20 thousand US dollars.

 

When organizing such a trip, all the details that make this product unique are taken into account: foreigners travel by rail with a set of high-quality services: in luxury cars and a coupe with a shower, full board, excursions and entertainment programs. The tour operator is looking for a “highlight”, which is guaranteed to “hook” a foreign audience.

 

There are special locomotive tours with historical locomotives for fans of railway transport. In the travel program: master classes in locomotive business, providing the tourist with the opportunity to drive a locomotive and throw coal into a locomotive furnace.

 

In October, the luxury retro train “Golden Eagle” with a locomotive of the middle of the last century took guests from 13 countries of the world on a cruise tour in the south of Russia and Abkhazia.

The upcoming winter is planned railway luxury tour "Arctic ring - Northern lights" - tourists "hunt" for the Northern lights in Murmansk. Travel costs from 5 thousand euros per person.

 

Experts of the inbound tourism market tell how much foreigners spend on travel.

 

Leaders of tourism spending (over 100 billion euros in 2018) USA and China, They are also among the top three countries in terms of outbound tourism (more than 100 million trips per year). TOP-10 countries whose residents travel a lot: USA, Germany, China, Great Britain, France, Hong Kong (China), CanadaThe Netherlands, ItalySouth Korea.

 

Top 5 markets where tourists spend a lot on travel: Saudi Arabia ($5,333), Kuwait ($3,143), China ($2,988) Australia ($2,745) and UAE ($2,722)

 

The choice of tourist destinations for wealthy foreigners depends on their age, interests, travel as a family or couple. When developing new routes for wealthy foreigners, you need to take into account the popularity of adventure tourism, gastronomic and wine tours, river cruises.

 

Russian tour operators have developed a competitive niche product, for example, railway travel along the Trans-Siberian Railway, river cruises along the Volga, historical trips.

 

For wealthy travelers, security, a calm political background, gastronomic pleasures matter.

 

Materials: atorus