How many of our countrymen are willing to travel thanks to cashback?
The All-Russian survey was conducted by the analytical center of NAFI in July-August 2021. 1,600 people from 18 years old were interviewed in 53 regions of Russia.
Thanks to the sale of tours with cashback, every tenth Russian tourist began to consider his native resorts as an alternative to foreign ones or has already gone on a tour in Russia.
One in two (54%) are aware of the tourist cashback program, and most tourists would like to extend it to 2022. The tourist cashback program changes the attitude of Russian tourists to traveling within the country. Every tenth (10%) tourist began to consider Russian resorts as an alternative to foreign ones or has already traveled to Russia. The majority of tourists (77%) are in favor of extending the cashback program to the fifth stage next year.
At the beginning of the fourth stage of the sale of tours with cashback, every third tourist (32%) said they planned to use the promotion to travel around Russia. 6% of tourists managed to buy a tour under the program of subsidized trips.
Source: tourism.interfax