How many tourists leave reviews and who focuses on them?
The Tutu service tells how many Russian travelers are ready to share their opinions about hotels and tours.
25% of tourists don’t like to share their travel and hotel experiences online.
At the same time, 54% of respondents are ready to share their opinion about the trip. Only 17% do this every time. 37% leave feedback from time to time.
Tourists generally do not like to swear – only 12% reported that they leave a negative. 9% of tourists say they leave reviews only for a reward or bonus. In total, 1.5 thousand users participated in the survey.
Tourists often listen to opinions on the Internet. “The availability of reviews and ratings for tour buyers is often a decisive factor in choosing a hotel. More than 70% of users purchase vouchers to hotels with an above-average rating formed on the basis of tourist estimates, from seven on a ten-point scale, said Anastasia Stripling, representative of Tutu.
46% of tourists pay attention to blocks with reviews when choosing a hotel, are not lazy and read “big” reviews.
Source: tourprom