Demand for New Year tours fell due to high prices
Russian tourists once again celebrate the New Year at home. Market participants believe that this winter the cost of travel on holidays will be too expensive, so the demand for travel has fallen significantly.
However, there are no refusals from travel - tourists go to rest before or after December 31 to save money.
General Director of travel agencies "Pink Elephant" Alexan Mkrtchyan believes that in general the situation with the sale of tours is satisfactory, but "Due to the huge difference in price between New Year and neighboring races, demand from high dates is sharply redistributed to low ones." Italian Verona with departure from Krasnodar on January 2 is one and a half times more expensive than with arrival on January 15 – instead of 700-800 euros, tourists are offered to pay 1,200 euros. Of course, people will choose a lower price. As a result, we are witnessing an ongoing process of blurring demand from high dates to neighboring ones, the expert said, emphasizing the similar situation with the Emirates.
In the UAE, the hotel “Ibis Fujairah” 3* with breakfast for the next check-in will cost 25,000 rubles per week, and if you fly on January 2 – already 70 thousand. New Year's ride is almost 3 times more expensive. With this difference, tourists take some unplanned vacation, choosing a tour at a low price. This year, more than ever, there is a huge imbalance in prices between holidays and neighboring dates, so customers in droves choose the latter.”
According to the expert, the main difficulty lies in the programs of flights from the regions. For example, flights from Sochi to the UAE are only for holidays and everything is sold chic, even at quite high prices. And, for example, flights to the Emirates from neighboring Krasnodar are scheduled to depart 6 times a week in December, January, and February. Naturally, the seats are full and the flow is smeared.”
“The difference in prices has always been, but this year it has more than doubled in some areas. It happens that hotels and tour operators indirectly provoke people to go on low dates.”
TBS Group CEO Rashad Mammadov says New Year’s travel will cost more than usual. Compared to last year, races for holiday dates have almost doubled in cost, which is why demand has naturally decreased. For example, recently I saw a refusal tour to Thailand 2+1 in a three-star hotel for 10 days with a flight on December 24 cost of 240 thousand rubles. It is unreasonably expensive.” This situation can be provoked by the expectation of tour operators to open Egyptian beaches, so there are few agreements with hotels in other areas.
Some players say this is not the first time in the industry. “Demand for New Year’s Eve dates is now less, although it is clear that this trend is not new for the market. A similar situation happened in the past and the year before. This season, the percentage price difference has become significantly greater, said Alexander Kazin, director of the travel agency Ingostur. He believes that due to the high cost, travelers book post-holiday tours.
Photo: tourprom
If you are planning a trip for the New Year, then pay attention to the fact that the Personal Guide has selected more than 50 winter routes in Russia and around the world."Winter rest 2018." Countries, cities, routes”, as well as trips to the New Year, which you can godouble.familyOr individually.