Turkey wins Russian resorts at early booking stage

Viktor Topolkarayev, CEO of NTC Intourist, proposes to compare the growth of domestic tourism with the experience of 2014, and not with the results of 2016, successful for the domestic market.

 

In 2016, there were unique conditions with two mass foreign destinations closed. Domestic resorts are really developing, infrastructure is growing. And I am sure that in 3-4 years we will celebrate another record in the domestic market.

 

According to the expert, this year there is a “unique situation” in the domestic market, in which the trend of annual price increases by hoteliers of southern resorts stops.

 

This year, for the first time, hoteliers of the Krasnodar Territory and the Crimea stopped raising prices.

 

He cited the practice of last year, when the company analyzed prices in Turkish resorts and compared them with Russian ones. This study was presented to the authorities of Sochi and Crimea, who, in turn, conveyed these figures to local hoteliers.

 

According to Topolkarayev, Russian hoteliers can learn a lot from Turkey’s competitors, even at prices during the early booking process. Today, Turkish hoteliers discounts at the early booking stage range from 30 to 50%. Today, a tour to the 5* hotel in Turkey on AI/UAI, where there are water slides, its own large territory, its own beach line - you can buy at the price of a Russian resort hotel 4* "at breakfast".

 

Russian hoteliers are often not active and do nothing to advance in the domestic market.

 

According to the expert, an average of 10 days abroad in the summer + flight and accommodation will cost $ 700 / person. For a package ten-day trip to the resorts of Russia you need to pay 27-29 thousand rubles per person.

 

Information atorus