"Tourist brand of Russia" was recognized as the best at the festival White Square
The jury of the White Square International Creative Festival, held in Minsk, awarded the highest award to the team of the Association of Branding Companies of Russia (ABKR) for the concept “Russia is the whole world”.
The main theme of the concept is Suprematism – the direction of the Russian avant-garde, which embodies advanced thinking and is known throughout the world.
The graphic solution of the brand is a stylized map of Russia, which is composed of many elements. The details from which it is collected mean points in the country, and the key images associated with Russia: vast expanses (fields and forests), animals (bears, wolves, deer), traditional Russian cuisine, museums and monuments, ballet and fine arts, space.
The concept "Russia - the whole world" was able to win in the all-Russian competition "Tourist brand of Russia", organized by Rostourism and ABKR and will become the basis of other works on the formation of the tourist brand of Russia.