Jazzve

In 2003, it was planned to open a cafe in the center of Yerevan, which will be different from others and will become a unique place where the old and the new will be presented in a harmonious alliance. “An unconventional approach to traditional things” was the main motto of the creators, based on which the concept and visual solutions of the brand were to be built.

The name “Jazzve” is symbolic and has its own explanation, it includes two words – “jazza” – which in Arabic means “TURKA” and symbolizes the main activity of the company and “jazz” – indicating the musical direction that can often be heard in coffee shops. The result was the name "Jazzve". The slogan of the company itself dictated the location of the cafe - in the symbolic environment of old Yerevan. The first coffee shop was opened in Yerevan, opposite the Nairi cinema, hinting at Yerevan in the 60-70s.

An unconventional approach to the traditional one confirms the interior design solution - newspapers, photographs, books and everyday accessories covering the Soviet period transport visitors to an apartment of the 70s.

Among the advantages of the brand stands out constant dialogue with the visitor, starting with original solutions of pastime (constantly updated anecdotes and cartoons in the menu-newspaper, books, magazines) to the inscription on the form of waiters “I’ll be right now”.