Block 1.
How to fill out a guide profile
(Personal information, photo, skills, experience, about yourself)
The guide profile is your face on the platform. It should inspire trust, interest and a sense of professionalism.
1. Profile photo
Your photo is the first and strongest factor of trust.
Best photo:
- light, professional or semi-professional
- clear, with good lighting
- You're looking at the camera.
- light, natural smile
- neutral
Avoid:
- dark
- selfie
- Photos wearing glasses or headgear that hide the face
- A photo where you are far and far away.
2. A brief description of yourself
This is a text that tells the tourist who you are as a person.
What to write:
- Who you are and how many years you have been on tour
- Why did you become a guide?
- What you love about your city
- Your communication style: calm, emotional, popular science
- Your approach to guests: children, families, the elderly
- How are you different from other guides?
Write easily and humanly. Tourists choose people, not positions.
3. Skills and specializations
Indicate what increases your value:
- deep knowledge of history and culture
- Experience of non-standard or author's excursions
- work with families and children
- language
- knowledge of the best photolocations
- ability to adapt the route to the guest
- Safety and attention to detail
4. Education and experience
Short, without long lists:
- profile
- certificate
- Experience in museums/travel agents/tourism
- number of years
Do not overdo it – 2-3 lines are enough.
5. Feedback and recommendations
Add to the profile:
- detailed guest reviews
- Thank you for highlighting important points
- Accompany reviews with photos from the routes
This dramatically increases confidence and increases bookings.
6. Fast and polite communication
Specify that:
- promptly
- ready to adjust the route
- Help with city advice
- meet tourists and accompany them
It's a big plus for the guests.
Block 2.
How to fill out the card of excursions, tours and routes
(Tour description, program, route photo, cost)
The tour card is the section where the tourist decides whether to buy or not.
1. Name of the tour
The title should be:
- clear
- emotional
- route
- Examples of successful formats:
- Secret places of the old city: a walk through the hidden courtyards
- Panorama Batumi: the best views and sea sunset
2. Full description of the tour
Important rule: sells not a list of points, but emotions.
Specify:
- tourist will see
- What impressions will you get?
- How the program differs
- Who it is suitable for (family, couples, children, active tourists)
- your chips: legends, author's routes, photo points, tastings
Write live - the tourist should feel the atmosphere.
3. Duration and format
This should be clearly stated:
- duration
- walking, road or combined
- distance
- time (morning/day/evening)
4. Route (points and order)
Specify the key points, but without a long "dry" sheet.
Best format:
- In short, what a place.
- Why is it important?
- What are you gonna tell me?
5. Cost of excursion
The cost should be:
Specify:
- price per tour or per person
- included
- what is paid separately (tickets, tastings, transportation...)
Transparency = trust = purchase.
6. Photo excursion
Download:
- 3-10 quality photos
- not the runoff, but the real footage of the route
- views, atmospheric locations, panoramas
- Photo of you on the route (if appropriate)
Best photos for the card:
- bright, bright, emotional
- It shows what the tourist is waiting for.
7. Who's the tour for?
Write:
- Is it suitable for children?
- Is it possible with elderly guests?
- Is it suitable for romantic couples?
- Do you need good physical fitness?
This helps tourists choose without correspondence.
8. Additional services
Specify if:
- meet up
- helping out with restaurants
- arrange transport
- You can adapt the route
- Take pictures in the background of attractions
It adds value to the tour.
9. Conditions
Be sure to prescribe:
- cancellation
- security
- recommendations (footwear, water, clothing)
This reduces the number of questions and misunderstandings.
