Prepare a sled in the summer and a double in the spring

The habit of Russians to act only after thunder is apparently ineradicable. This applies not least to purchases. The swimsuit is bought immediately on the eve of departure for vacation, and the determination for the new season to buy a twin grows only together with a critical decrease in the thermometer. The irrationality of this approach is easy to see if you arm yourself with a calculator.

The seasonality of sales of certain types of goods sellers predict in advance. They are well aware that women’s tans will be seized in October-November. The windows of fur stores with tempting messages about seasonal discounts and promotions, which burns during this period Moscow, are often crafty. It makes no sense for the seller to lower prices. In the spring, the situation is reversed: fur coat shops are experiencing a lull. But this does not mean that their expenses are reduced: rent, staff salaries and other current payments in the summer period do not decrease. Accordingly, the distributor is forced to reduce prices, trying to attract a customer in any way. A 20% or even 40% discount during this period is an objective reality. Given the considerable initial price of the lot, the benefit is significant.

Women may argue that a collection of fur coats or winter jackets may go out of fashion and lose relevance by next season. This thought stops many residents of Moscow and others following the trends and trends of fashion major cities from buying clothes for the future. But it is worth thinking about a simple fact: winter clothing, especially high-quality, is rarely bought for one season, so fashion trends in this area are not so volatile. Another way out of the situation is to choose an always relevant classical model. It is not difficult to find them, especially if the manufacturer initially takes into account the average purchasing power of his client. A vivid example of this is the brand stores of the domestic factory Aleph. Female tans coming to retail networks directly from the manufacturer, in the spring you can buy with serious discounts, and the proposed models will be in trend for more than one year. It is not difficult to draw a conclusion: spring is the time to buy a coat or coat.