The capital of Bulgaria will become a center of youth tourism.

The project to turn the capital of Bulgaria Sofia into a center of cultural, religious and food tourism is part of the exchange of experience between the cities of Sofia and Athens. 276,000 levas were allocated for financing the project through the regional centers for the development of targeted programs.
Consultants from the Austrian company ATC claim that the Bulgarian capital can attract young tourists with its diverse musical groups, welcoming population, delicious dishes in restaurants and fine wines.
According to this strategy, Sofia can become one of the places popular among young people, such as Barcelona, Prague, Budapest and Vilnius.
According to the consultants, the popularization of the Bulgarian capital should be carried out through such youth social networks as Facebook and Twitter.
To attract young travelers, the municipality should involve low-cost airlines in the program. The main disadvantage of Sofia is poor infrastructure. This and other problems must be solved by a specialized company, which should be hired to oversee the implementation of the strategy.
Meanwhile, Bulgarian hoteliers and tour operators are pinning their hopes on the projected heavy snowfall in March, hoping that the snow will attract skiers to the mountainous regions of Bulgaria.
This season there was a decrease in prices for ski tours to Bulgaria in the range of 5 to 12 percent (according to various estimates), compared to the previous winter season.
Despite the fact that according to the National Institute of Meteorology and Hydrology of the Bulgarian Academy of Sciences, snow cover of more than one meter is expected, tour operators do not plan more. charter flights to Bulgarian airports - Sofia and Plovdiv.
“Charter flights from Russia will continue until the end of March, orders are accepted,” said Lubomir Pankovsky, president of Alma Tour. Sevda Ivanova, a local representative of the British tour operator Thomas Cook, said that the flights of charter flights will last until March 13 in the event that the booking cheap tickets to Bulgaria It'll be a success.
In March, hotel owners expect Bulgarians and Greeks to book a hotel in the last minutes before the holidays.
Bulgarian hotels plan to reduce prices in March by 15 percent compared to the same month in 2009. They expect a larger influx of tourists compared to the winter of 2009, but it is premature to talk about reaching the level of the crisis.