The Great Easter Egg Hunt in London
London has launched its biggest charity event, The Big Egg Hunt. The 200 eggs have been laid all over London, and in the month they are on display, organizers plan to raise several thousand feet for Action for Children and Elephant Family.
The essence of the campaign is that by downloading a map from the Big Egg Hunt website and finding the next egg with the help of it, you can enter a password word on the website and participate in a diamond egg draw worth more than 100,000 pounds. People, in turn, pay for the starting tex and then a little bit for each new word they find, donating money to charity. The very idea of the Easter hunt belongs to restaurant critic Tom Parker Bowles, the son of the Duchess of Cornwall, Camilla Parker Bowles.
Source: http://dayevents.ru/bolshaya-pasxalnaya-oxota-za-yajcami-v-londone