How can reviews affect the choice of hotel?

GuestRevu’s feedback management service has determined the impact of hotel reviews on travelers’ choices.

92.7% of guests believe that the location of the hotel is the most important factor in the choice of accommodation. Incorrect and / or dishonest description of the hotel location is one of the main reasons for negative reviews.

Approximately the same number of people believe that the ability to easily and quickly make a reservation is an important factor when choosing a hotel.

To increase trust will help the courtesy of hotel staff with tourists leaving reviews.

Satisfied guests turn into customers who later provide free advertising with their positive reviews.

It is commonly believed that people leave comments when they are unhappy, but only 5% of the 5,000 reviews analyzed by GuestRevu were negative, and more than half of tourists rated 9 or higher.

Source: tonkosti