The best reputation in the world: a rating of states

Future Brand, a consulting firm, surveys thousands of people every year to determine the country with the best reputation in the world.

Based on this data, the Country Index is formed, in which 75 countries are ranked according to the strength of their brand.

When evaluating the following indicators were taken into account: quality of life, tourism potential, national values, effectiveness of environmental protection efforts, historical heritage, culture, business climate. The results were controversial, as well as a technique that raises many questions among experts.

The country with the best reputation is recognized Japan. The study authors praised the country’s rich culture, which includes an unprecedented standard of living, natural beauty, historical and cultural heritage. In 2018, the country of the rising sun was also the leader of the Future Brand Country Index.

Here we go: NorwaySwitzerland, Sweden. Finland. Consequently, the top 5 countries with strong brands included three Northern European countries.

In the survey, users assessed the possibility of remote work in a number of countries, economic growth over the past year and technological progress. It turned out that richer countries had no advantages over others.

Russia In the end, she took 27th place and was able to improve last year’s result by four positions. Close the list of countries IraqPakistan, Iran Ukraine.
Germany 6th place, USA 12th, France - 17, Britain I'm 19.

Source: turizm