Listed the main tourist trends in 2020
Amadeus experts analyzed the travel market and formulated 10 main trends for 2020.
The world’s 500 million active Instagram users share an estimated 85 million photos every day, and 40% of people under the age of 33 say Instagram is a major factor when choosing a vacation destination.
For young people, smartphones are replacing computers in search and booking tours.
One of the determining factors in the choice of travel is the principle of sustainable development and environmental friendliness: tourists think about the ecological footprint of their trips. Hotels are reducing the use of plastic, travel agencies form conscious trips to eco-friendly hotels.
According to global statistics, the number of single or divorced people is growing every year, affecting tourist demand. Independent travel does not always involve complete privacy: tourists often go to meet new people. Among solo travelers, the number of women for the first time has increased more than the number of men, which should be considered by travel providers.
The number of on-site purchases in travel is growing, and with the growing demand for mobile solutions, financial technology is evolving: there are more than 300 ways to pay for tours. The introduction of new financial instruments will allow travel companies to improve the user experience.
In 2020, the battle for loyalty is reaching a new level: small players are beginning to offer niche services to narrow target audiences. The choice will make tourists more selective.
Companies optimize workflows and speed up the processing of customer requests - introduce artificial intelligence and test direct booking mechanisms through instant messengers and bots. This frees up the potential of the customer service to solve issues in which personal participation is required.
Voice assistants are a habit for smartphone and smart home users. In the field of tourism, their large-scale implementation is expected in the coming year. Investments in voice technology will allow you to quickly access data of travelers, send operational notifications and learn about the well-being of customers in a live dialogue format.
Applications combine various services and allow you to follow social networks, make purchases, order food, book tickets and hotels. The proliferation of 5G networks and mobile devices will further drive the growth of mobile content.
Virtual reality (VR) will play an important role in the tourism industry. The availability of headphones and devices for full immersion popularizes VR and challenges conventional tourism.
Digital technologies can predict user behavior, anticipate possible difficulties and prompt their solution, providing a high level of customer support. However, a person still prefers to deal with a person, and success will come to those who will understand the audience from the inside out and build personalized offers to the needs of each tourist.
Source: ria