The first day of the campaign with cashback for tours in Russia: who is the leader?
On the day of the start, the directions-leaders and preferred dates of the races were determined. Peak demand should fall on weekends and dates near the end of the action.
According to the preliminary results of the first day of the promotion with cashback, the majority of the polled market players lead in sales of tours to seaside destinations - with dates of "promotion" races - October 1 - December 20.
The tour operator ALEAN 50% of all purchases of trips with cashback on the first day of the campaign accounted for Anapu and Sochi20 percent to Crimea.
Then there are tours at the sanatorium. Caucasian Mineral Watersin Kaliningrad region and to the Belokurikh (Altai Territory). The average check is 50,000 rubles.
The geography of purchases of tours in Russia has expanded due to the sanatoriums of the Middle Strip, the Urals, Siberia. Demand for tours in Russia on August 21 increased by an average of 55% compared to the same day a week earlier.
“... on tours to the regions, where under the promotion with cashback are races from October 1, on the first day accounted for about 70% of bookings”, – said the press service of “Intourist”.
Almost as much as in the whole South of Russia – namely, 35% – had on excursions and vip tours to St. Petersburg in hotels 4 and 5*.
In third place, Intourist travels to Kaliningrad (15%), 5% - tours to Karelia, the remaining 5% - to other destinations.
Interest in city and excursion tours was noted by the tour operator ANEX Tour. Here in the leaders tours to Kazan and Kaliningrad.
All market participants agree that the first day of the action was a test. The real picture of the distribution of demand can be analyzed after the weekend, which will have a peak in sales of tours with cashback. The second surge is expected in the dates by the end of the action – August 27 and 28.
Experts suggest that the structure of demand and the share as a whole will retain the demand for regions with promotional races after October 1 (Krasnodar Territory, Crimea, Kavminvody, Altai, Kaliningrad).
Source: atorus