Provocative erotic advertising of Vilnius won a prestigious award in the field of travel

National Geographic Russia reports daring marketing campaign to promote capital Lithuania She won the prestigious International Travel & Tourism Awards nomination.

The promotional project “Vilnius – the G-Spot of Europe” bypassed the concepts of Dallas, Las Vegas, Liverpool.

The ad campaign, “Nobody knows where it is, but when you find it, it’s amazing,” was launched in 2018. Provocative street shields were installed in London and Berlin. At the same time, PR people began to actively distribute news on social networks. The number of search queries about Vilnius has increased significantly.

Jurgis Ramanauskas, one of the authors of the idea, called the main message of the work - many do not know anything about it.vilniusWhen you visit the capital of Lithuania, you are impressed by the city.

Source: tonkosti

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