Rosturizm sent for revision the tourist brand of Russia for 3.8 million rubles.

On the website of public procurement was posted information on the results of the competition for the development of a branded tourist brand of Russia. The initial price of the contract is 5.3 million rubles.

The winner is the branding agency Plenum, which should perform the work for 3.8 million rubles. The contract with the contractor was signed on November 13. The work will be presented in Rosturizm on December 5, and the public will see the modified brand in the first half of next year, after which it will be integrated into communication campaigns of various levels in Russia and the world.

The agency should create a style and brand image that will make domestic tourism (inbound and domestic) in demand, and the country recognizable.

It is necessary to develop a brand book, which will describe the concept and philosophy of the brand, its attributes and target audience, developed unique fonts in Cyrillic and Latin.

The development of the brand was carried out under the previous leadership, so, last year Rosturizm said that 45 specialists (strategists and designers) from 35 leading branding agencies of the country were involved in solving the task of creating a brand. In the summer of 2017, the National Tourist Portal held a popular vote, in which more than 50 thousand people participated. Of the 10 works selected by experts, 3 finalist concepts were selected, they were evaluated by the jury (the then acting Secretary General of the World Tourism Organization (UNWTO) Taleb Rifai, Press Secretary of the President of the Russian Federation D. Peskov, Branding Expert H. K. Belosso Director of the Information and Press Department of the Ministry of Foreign Affairs of the Russian Federation M. Zakharova and other opinion leaders).

Based on the results of the review, the winning concept was chosen - the basis of the future Tourist Brand of Russia, but the development was not launched into widespread use.

Source: tourprom