Cinema - Cinemamax

In 1996, a network of cinemas was founded in Russia, which was called Kinomax, and its first modern cinema center Kinomir began to function, for the first time in Russia equipped with comfortable equipment and Dolby Surround technologies. Today, our company is the largest regional operator of the cinema industry, combining 22 cinemas with 80 comfortable cinemas. Kinomax cinemas exist under a single brand and are located in more than 17 cities of Russia: Moscow and the Moscow region, St. Petersburg, Vladimir, Voronezh, Volgograd, Rostov-on-Don, Chelyabinsk, Perm, Saransk, in Nizhny Tagil, Yekaterinburg, Tambov, Kazan and Tomsk, Krasnoyarsk and Tyumen. The western borders of the network run along the 20th meridian, while the eastern reaches 75° East longitude. The path taken by the company and the experience gained by it over many years allowed to create a unique network of cinemas capable of remotely effectively managing such complex objects as cinematographic complexes. Kinomax services As a premier network that fully meets the world standards of film screening quality, we try to provide our visitors not only access to world cinema, but also a full range of services, as well as a high level of service. This is reflected both in the constant revision of the repertory policy, the development of effective pricing, and in the improvement of service, the development of additional services accompanying film screenings. Kinomax cinema network independently develops catering enterprises presented in cinema centers, guaranteeing the quality and speed of guest service. Among our F&B concepts: consession bars, PizzaMax pizzerias, cozy San Cafe coffee shops, Cinema Lounge restaurants, where guests are offered a variety of menus. Since then, the Kinomax trademark has become a symbol of high quality. It has a long history, the brand is well recognized and loved by millions of our regular visitors. Dynamically developing, we maintain the best traditions of showing films with modern requirements for the technological process. At the end of 2006, the Kinomax cinema network launched a transition to digital film projection equipment, which expands the possibilities of film screening and provides visitors with access to alternative content - TV shows, live broadcasts of major world events, etc. According to the results of 2004-2008, Kinomax is the largest regional network of cinemas and continues to develop dynamically. For the centralized management of all the processes of the cinema network and its active growth, the company introduces modern digital technologies and new marketing solutions in the field of customer service: this is a modern cash register equipment, a convenient and simple ticket booking scheme based on a single corporate data network, including sms-booking, online booking, a profitable system for using discount and cumulative cards - DNA, a differentiated approach to various social groups. Last year, we developed three main areas of strategic development of the Kinomax network, the implementation of which has already gained momentum. Undoubtedly, this is an increase in the share of the network market: entering the cities with millions, large regional centers, in which there is a shortage of modern film centers, and increasing its presence in the regions where Kinomax cinemas already exist. Secondly, the development and implementation of the most popular on the market concept of a multi-hall cinema for the convenience of visitors to film centers, who are provided with a wide repertoire grid and the opportunity for a short period of time to get to their favorite film. Thirdly, optimizing the structure and functioning of the network, which implies assessing the economic performance of our enterprises, adjusting their structure and activities.