In the footsteps of merchants: money, power and faith of merchant dynasties

The history of Yekaterinburg is largely the history of people who did not hesitate to take risks and built entire empires. And I invite you not just to know their names, but to literally follow them.

Based on historical facts, we will plunge for 3 hours into the world where capital was born and the history of the city was created. We will not just look at the facades of mansions - we will enter a world of merchant ambition, risk and nobility.

On a comfortable car, we will cover key locations associated with the merchant class and learn:

Where and how the merchant Sloboda was formed is a special district with its own rules and spirit

Why Old Believer merchants settled away from the eyes of the mountain boss and how their faith affected business and life

Discover the secrets of the success of merchant dynasties. Like the Ryazanovs, the Kazantsevs turned into the most influential people in the city, and the Agafurovs from simple merchants to successful people.

Let us look into the face of the era, considering the magnificent mansions that merchants built not just for life, but as symbols of their status and success.

You will find out what secret the estate of Rastorguev-Kharitonov keeps and what the Emperor Architecture thought about it as a reflection of status. Consider the majestic estates (including the famous Rastorguev-Kharitonov estate) and the first universal shops that became prototypes of modern shopping centers.

Not only about money, but also about faith. It was their faith that helped them survive and create the legacy that we still admire. It will not be a lecture, but a true journey of inquiry, where every house, every street will speak to you with the voices of the past.

The route runs through the historical center and the area of the Tsarskoye Bridge, with stops for photos and detailed examination of the most interesting objects.

I use archival photos and documents to make you see the difference between “was” and “became.”

Make a reservation, I will be glad to meet you.

The price includes:

• A comfortable car with a driver.
• A professional tour guide who loves his work
• Excursion, where you are not only a listener, you are a member of the tour.

Cost:

On the Nissan X-Trail (1-2 people) – 12 000 rubles.

On the car Mercedes-Benz V-class (1-5 people) – 14 000 rubles.

Mercedes Sprinter (up to 16 people), a bus for organized groups