United Kingdom

Floral Marathon

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The annual London Marathon Floral is more than a sporting event
The annual London Marathon Floral, an event timed to 14 April, is more than a sporting event. This is one of the longest street parties in the world. The thunder of drums, street performances, gatherings in pubs and the cries of cheering crowds - all this accompanies the street pass, a marathon distance of 26.2 miles.

Many famous athletes participate in the marathon, for them it is not just a pleasure from sports, but also an opportunity to contribute to the development of social programs: participants pay a fee, the total amount of revenue from the organization of the event is 15.7 million pounds. Every year the number of participants in the marathon reaches 15 thousand.

A kind of charity – a tribute to social programs – is not only engaged in sports celebrities. The annual marathon revenue is around £15 million.

All London organizations, including the smallest bars and even schools, specially prepare their street performance.

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