Summer 2026: How do Russians book a holiday?
The number of bookings of foreign summer tours increased by 40% compared to 2025, the average check rose by 13% to 194,400 rubles (Forbes data).
Turkey and Egypt They remain the market leader: together they account for 76% of all bookings. Turkey’s share is 47%: demand grew by 22%, and the average check by 21% (to 229,000 rubles). Egypt accounted for 29% of bookings; here demand soared by 115 %, and the average check reached 192 000 rubles.
Interest in other tourist destinations is also growing. Wo Vietnam Demand rose almost fourfold (+272%), the average check increased by 4% to 219,500 rubles. Maldives Demand increased by more than four times (+306%). The average check amounted to 420,000 rubles, which is still the highest figure among all destinations.
Other countries are also strengthening their positions: Thailand The average check is 165,500 rubles. China’s share is 3%, demand has more than doubled, the average check is 198,300 rubles. Indonesia – demand growth reached 129%, and the average check rose by 27% to 308,900 rubles.
Source:https://iz.ru/Photo: personalguide
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