Premium tourism in 2026: emotions instead of beaches
Trends of premium tourism are shifting towards a unique experience: Russian travelers are increasingly choosing classic beach destinations, preferring non-standard leisure formats.
Now especially in demand trips beyond the traditional tourism – author’s and expedition routes, thematic tours and fully individual programs. Most often, such a holiday is chosen by people over 35 years old - married couples or companies of friends who are no longer interested in "standard" directions and want new impressions.
The cost of such travel varies in a wide range. In the premium segment, the price often starts from several hundred thousand rubles per person, and when ordering exclusive services, individual support or trips to rare locations can reach millions of rubles.
Among the top formats are large-scale combined tours. For example, travel to China, where the program covers several cities and allows you to see the contrasts of the country: from modern metropolises to ancient historical centers.
Extremely exclusive offers, such as wedding ceremonies in the Arctic aboard a nuclear-powered icebreaker, are a separate category. This is not just a tour, but a significant event that requires complex organization and significant costs; such trips are among the rarest and most expensive vacation options.
Do not lose popularity and New Year yacht trips to the Seychelles. Tourists can choose different levels of comfort: from relatively budget yacht routes to renting luxury private ships with crew and personal service. The final cost depends on the class of the yacht, the lease period and the saturation of the program.
Often the plans of travelers change already in the process of rest. So, the holiday can begin with renting a villa, continue with a one-day boat trip, and eventually go completely on a yacht. This trend reflects a key shift in the market: there is a growing demand for flexible formats that allow you to adjust the route and format of the holiday during the trip.
Thus, the market of premium and individual tourism is undergoing a transformation: not the direction itself, but a thoughtful travel scenario comes to the fore – a set of unique experiences and events that are inaccessible within standard tours.
Source:https://ria.ru/Photo: personalguide
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