Cashback program will become a systematic measure to support the tourism industry

Sale of tours with cashback will be a systematic measure to support the domestic tourism industry in the low season, and will be included in the national tourism project.

The head of Rostourism Zarina Doguzova said: “We expect to make tourist cashback as a systematic measure to support the industry...”

The program should increase the load of the regions of the Russian Federation and the industry in the traditional period of tourist decline - autumn and early-winter period. Autumn, as a great time to travel around the country in Russia, is underestimated by Russian tourists. In many regions it is much more comfortable to travel in autumn than in summer. Russian winter also gives many different impressions.”

According to the head of Rostourism, if you systematically and long-term support and stimulate demand in the autumn-winter period, it will increase interest in the regions in the low season and “form knowledge of citizens about the opportunities for recreation in the country.”

In addition to changes in the cashback program itself for the tour, the website for the sale of world travel will be modified. “There will be a more user-friendly search engine, navigation, and the site will look more attractive. The interface of the site will become more understandable for tourists, added Doguzova.

The cashback program for tours in Russia is being implemented to support domestic tourism, which has suffered from the coronavirus pandemic. At the first stage, 70 thousand tourists took part in the program, they bought tours worth 1.5 billion rubles.

The remaining funds were used for the second stage of the sale of tours with cashback, which is scheduled from October 15 to December 5.

Source: tourism.interfax

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