Tour operators record an increase in sales of tours in Russia after the start of the sale of travel with cashback
In Russia on August 21 began the sale of tours in Russia with cashback up to 20%. Its goal is to support domestic tourism after the coronavirus pandemic, the government allocated 15 billion rubles for the program.
The sale will continue until August 28, it is possible to go on vacation from August 21 to December 20.
Press Secretary of the Russian Union of Travel Industry (RST) Irina Tyurina noted that most tourists choose Black Sea resorts and sanatoriums in many regions, including Siberia, Central Russia, Kaliningrad region, excursion tours.
“Tour operators report a 10-55% increase in sales of cashback tours after the start of the programme. The most popular resorts are Krasnodar Krai and Crimea, sanatorium and resort treatment Basically, tours are booked for autumn, including autumn school holidays.
According to her, most often tours are acquired by people who have already considered the possibility of a trip, and the sale hastened them. Tour operators do not expect a large flow of new customers, since the mass holiday season is already over. The average check for a trip under the program, as we were told by some companies, is 50 thousand rubles.”
According to PCT, some companies had problems due to the fact that the deadlines for preparing for participation were tight, and many technical problems had to be solved.
“As a result, many did not have time to post all the proposals they wanted, and some did not have time to connect to the program at all. In addition, many executives of travel companies believe that a weekly sale is too little. In their opinion, it will need to be extended or repeated <...> tour operators note that the program is very useful and its result will definitely be an increase in interest in recreation in Russia.
Tours with cashback are posted on the world travel website. After payment, the tourist receives a cashback of 5 thousand rubles for a trip worth from 25 to 50 thousand rubles, 10 thousand rubles for a tour from 50 to 75 thousand, 15 thousand rubles for a trip more than 75 thousand rubles. The sale is attended by 2,000 tour operators and hotels, offering about a million trips. Rostourism expects that about 3 million people will be able to make tourist trips under the program.
Source: tourism.interfax