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How has cashback changed the demand for Russian travel?

Level.Travel specialists studied sales data of tours to Russian resorts after the launch of the cashback program: demand for them grew by 24% compared to 2019.

Vouchers purchased with a refund accounted for 53% of sales to Russian resorts. This year, every third customer chooses vacation at home, and in 2019, only 5% of tourists preferred to spend their holidays in Russia.

The most popular destination for vacationers who paid for vouchers with cashback, Sochi. There rest 49% of our compatriots. The average check is more than 35 thousand rubles.

In second place is St. Petersburg, where 34% of travelers will go. In closed borders, tour operators have formed a profitable offer with convenient departures and different accommodation options. The average check for tours to the northern capital (flight back and forth and accommodation) is 10.3 thousand rubles.

Most of the tours (82%) Russians buy, planning a flight in the coming days, most often hotels 3 stars.

Tours with cashback are more often bought by Muscovites – 62%, St. Petersburg (13%), residents of Samara (8%) and Kazan (7%).

More than half (52%) of tours purchased on the promotion cost less than 25 thousand rubles, 44 percent - from 25 to 75 thousand rubles, 4% - more than 75 thousand rubles.

The cashback program from Rosturizm will continue until December 5.

Source: ria

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