Top 10 regions of Russia that actively promote tourism
According to tour operators, Russia has a rather unique situation, and the stake on domestic tourism is strategic. Different Russian regions will compete for tourists.
Beach destinations in Russia are few, and they do not compete with the rest of Russia in the summer because of the special type of tourist product.
Sharp competition is developing between those regions whose tourist product is in the non-beach segment.
The loss of Western markets for inbound tourism (which is already obvious for many years), slippage with the Chinese inbound flow, unresolved problems with payments for tourists from friendly countries - all this makes competition relevant for Moscow and St. Petersburg, where for a long time a significant share in the tourist flow was occupied by foreigners who need to be replaced by domestic tourists. Preferably not less solvent than foreign.
The need for promotion (and therefore investment in it) in the regions of the Russian Federation for the domestic audience is higher than their foreign counterparts.
" . Tourist trips are vivid impressions and emotions. It is important to understand that a tourist should get them already at the initial stage of his journey, i.e. even when he chooses a route for himself, says Alena Gromova, director of the domestic market of the tour operator Coral Travel.
ATOR Vice-President S. Romashkin believes that the impression of good awareness of our tourists is deceptive. Russian tourism is one of the most complex, if not the most complex in the world. Our tourists travel to all regions, hundreds of cities, the number of unique sites and routes probably exceeds 20 thousand.
The majority of respondents are among the leaders St. PetersburgWhere there are advertising campaigns, interesting publications come out, routes are launched.
Tatarstan promotes itself as a gastronomic region, and as a cultural, multifaceted, with new locations and ideas.
The Tyumen region promotes itself as the thermal capital of Russia, the Murmansk region thinks through and promotes activities at different times of the year, covering the event calendar through different channels.
There are regions where there is a limited number of hotel places, but due to their activity in attracting tourist traffic, they are among the most dynamically developing. These are the Krasnoyarsk and Khabarovsk regions, as well as the Kemerovo, Novosibirsk and Vologda regions, ALEAN said.
Experts note the activity of Kuzbass, Buryatia and Vladivostok.
Intourist praises the activity of Dagestan, Sochi and Crimea, note success in working with the B2B segment of Kaluga, Tula, North Ossetia, Chechnya, Arkhangelsk region and Khakassia.
TOP-10 active in promoting Russian regions
According to tour operators in 2023:
- St. Petersburg
- Moscow
- TatarstanKazan)
- Tyumen
- Sochi
- Crimea
- kuzbass
- Dagestan
- Murmansk region
- Vologda region
According to Sergei Romashkin, the success of the region can be attributed to spontaneous “tourist fashion”, which leads to a wave of demand, as in Dagestan. Another example: Great Ustyuon a trip to Santa Claus.
Source:https://www.atorus.ru/. Photo by K. Feskova.
Friends!
You can order unique excursions in Russia from guides on our website.
Allow yourself to travel in a popular and popular format - an individual tour with a private guide.
Read the news: