The results of the autumn stage of the cashback program for tours in Russia
The Association of Tour Operators of Russia (ATOR) sums up the results of the autumn stage of the cashback program.
The volume of bookings of package tours increased significantly compared to 2021, the average check increased by 75%, the top 3 sales included the Krasnodar Territory, Kavminvody and St. Petersburg.
The top 10 included the republics of the North Caucasus (leaders - Dagestan, Moscow region, Kaliningrad, river cruises, Crimea, Sheregesh, Tatarstan).
In the segment of river cruises, according to the largest cruise companies "Vodohod" and "Mosturflot", leading travel Moscow - St. Petersburg or in the opposite direction, cruises for 4 days from Moscow to Tver Myshkin, Rybinsk, Uglich, and cruises to Yaroslavl, Kazan, Perm.
The largest volume of sales on the share of cashback fell on railway cruises to the south of Russia on the train "Pearl of the Caucasus".
Then railway cruises to Karelia, "Silver Route", "Tales of the Volga Region", and combined weekend railway tours to Kaliningrad, Kazan, Yoshkar-Ola, Samara and Togliatti.
The average check for a tour with cashback is this year from 35 to 90 thousand rubles, which is 75% more than last year during the autumn campaign.
The growth is associated with several factors, the first of which is an increase in accommodation prices by 15-25%.
“A change in programme conditions has also contributed to the increase in the minimum duration of the tour from two to three nights. In addition, this year among buyers of tours with cashback increased the share of family tourists. Last year it was 5-20%, this year it reached 16-30%. Most of these tourists go to the Krasnodar Territory. The share of single tourists, on the contrary, decreased from 30 to 5-10%. Accordingly, the increase in the number of people in one booking increases and the amount of the average check. In addition, the share of tour packages with flights has increased in a number of companies, which also increases the cost of the tour.
Tour operators emphasize that the cashback campaign is important for increasing the popularity of tours in Russia and expanding the geography of trips.
Tour operators report that there could be more buyers of cashback tours if the sales window lasted longer. Last year, cashback tours for the autumn-winter period were sold from June 16 to September 10. This year, the autumn stage began on August 25 and ended on September 10.
The government allocated 10 billion rubles for the action this autumn.
Source: tourism.interfa
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