A new trend of domestic tourism is developing in Russia - city breaks on cars
Rosturizm is developing initiatives to improve the methodology of tourist accounting and a campaign to promote short tours around the country for festive dates in February and March 2021.
Deputy Head of Rostourism Evgenia Chukhnova at the Open Crimea forum told about the directions of development of domestic and inbound tourism, which the department is working on.
Russia has a great potential for domestic travel, and following international experience, the regulator is developing the idea of short trips around the country or city breaks.
" . Already in February, a campaign to promote city breaks starts. Ahead of the traditional February and March holidays, when people traditionally travel. With closed borders, new locations and new routes are needed. <...> Autotourism is the focus.
As an example, she cited the experience of the United States, where about 75% of domestic trips are city breaks, and most of them are by car.
There are more than 45 million cars in Russia, so car tourism should be promoted. We need to give people clear locations where they can go by car.”
Rosturizm develops a modern methodology of tourist accounting.
“Everyone wants to know what lies ahead in the short and medium term. Therefore, we are talking about building a model that will allow us to competently manage demand. Now Rosturizm is actively modernizing the analytical system, at the output of which in 2021, business and regions will be available, data on tourist flows, loading of accommodation facilities.
Rostourism plans to adjust plans related to inbound tourism.
“The borders will open at some point, and you have to be prepared for that. Therefore, Rosturizm is preparing a tourist agenda for participation in EXPO-2021 in Dubai as part of the Russian pavilion.
Rosturizm also plans to take part in the stages of the UEFA Cup in St. Petersburg.
Source: atorus