Summer 2021: The most popular routes
Participants of the Russian tourism market note that this year excursion tourism "had every chance to increase its share."
Serious growth in sales was observed during the third stage of the cashback campaign, when tourists purchased tourist services with a travel start date until June 30.
The tightening of coronavirus measures by some regions (Krasnodar Territory, Sevastopol, Murmansk, Karelia, Moscow Region, Vladimir Region, Kaliningrad Region, Yamal, Kamchatka, Pskov Region, Bashkiria, etc.), according to tour operators, “make further demand growth impossible.”
Tour tours account for 10-15% of the total summer sales of tour operators. The most popular routes are St. Petersburg, Kaliningrad, Karelia, the cities of the Golden Ring, Tatarstan, Baikal, Kamchatka, Altai, excursion tours to the Caucasus. Gaining popularity - Dagestan and Nizhny Novgorod.
The composition of participants of excursion tours this year has seriously younger, market participants note, and the demand for couples has also increased.
It was noted that tourists aged 25-34 go to Sakhalin, over 45 years old (43%) and only 15% of tourists aged 25-34 go to Kaliningrad.
Source: iz
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