Where and how does Russian youth like to rest?
The Association of Tour Operators of Russia reports that travelers aged 18-35 consistently make up about a quarter of the clients of travel companies.
As a rule, young people choose a tour for 6 days, often book weekend trips. In advance, they rarely pay for rest, do it in one or two weeks, actively use mobile devices when choosing services and are guided by the price - they fly low-cost airlines, apply promo codes, monitor discounts and burning tours.
Sochi The most popular summer beach destination in Russia, up to 40% of young people go there.
About a third of the bookings are in St. Petersburg. The city is loved by student groups and couples. Often go only on weekends or to certain events - concerts, exhibitions.
Murmansk The Russian North has been trending among young people since 2021. The demand peaked in the winter. Young people want to see the northern lights, unusual landscapes, sights and the village of Teriberku. Such trips are of interest to every tenth young client.
In spring and summer, the North Caucasus is trending. Over the year, demand increased 3.5 times. The main tourist preferences - Dombai, Dagestan, North Ossetia, Caucasus Mineral Waters.
Tour route through the ancient cities of Russia - "Golden Ring" is experiencing a renaissance. Young people choose fast city breaks for a couple of days and long voyages.
Source: ria
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