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How will the tourist flow in St. Petersburg be restored?

The Committee for Tourism Development of St. Petersburg, heads of industry associations and representatives of the tourism business discussed plans for the 2021 season.

Large business and sports events will return to St. Petersburg, the third stage of tourist cashback will help the growth of sales of excursion tours.

The meeting was attended by heads of tourism agencies, representatives of industry associations of tour operators and hoteliers, the Ministry of Culture of the Russian Federation. The Association of Tour Operators (ATOR) was presented by the Executive Director – Maya Lomidze.

Tourism is one of the drivers of economic development of St. Petersburg. Chairman of the Committee for Tourism Development of St. Petersburg Sergey Korneev, the industry accounts for 12% of St. Petersburg’s exports, and in the peak period, a total of up to 500 thousand people are involved in tourism and related industries.

Due to the closure of the borders, St. Petersburg lost 90% of the international tourist flow, due to the imposed restrictions, the domestic tourist flow fell. Therefore, the task now is to restart tourism.

Our common task is to make sure that people with different interests and goals come to St. Petersburg. Only together, gradually and carefully, we will be able to restart tourism, said Mr. Korneev.

St. Petersburg became the first Russian city to join the international Safe Travels program. To promote St. Petersburg as a safe city for travel, the City Committee for Tourism Development has developed the program Safe Travels SPB.

The implemented safety standards for tourism organizations are synchronized with the recommendations of the World Tourism Organization, WHO and the World Tourism and Travel Council, and have been agreed with Rospotrebnadzor. More than 1,500 travel companies have received Safe Travels SPb badges.

Informing tourists about the safety of rest in St. Petersburg is one of the tools for promoting the city. This is the marketing campaign, tour operators should talk about it.

In 2021, the Committee for Tourism Development will continue the information campaign and the program “New Tourist and Cultural Geography of St. Petersburg”, which should form a new organization of the urban guest environment and increase the return of tourists.

Rosturizm is ready to assist in restoring tourist flows to St. Petersburg. The head of Rostourism Zarina Doguzova said that the planned third stage of tourist cashback will allow earlier than usual to start the tourist season: it starts in May.

The Federal Tourism Agency will support the restoration of inbound tourism.

In 2021, St. Petersburg will host major business and sports events: in June, the city will host the EURO 2020 stage, which was postponed due to the pandemic.

The restart of business tourism will push the St. Petersburg International Economic Forum (SPIEF) on June 2-5.

On November 13-15, the St. Petersburg Cultural Forum will be held.

ATOR Executive Director Maya Lomidze, megacities should create such products that are sold “here and now”. For example, tours adapted for citizens and residents of neighboring regions.

According to Ms. Lomidze, in the current situation, it is pointless for the tourism industry to “regret that everything is wrong.” We need to work together, cooperate and unite.

According to the analytical service of ATOR, the tourist flow to St. Petersburg will begin to recover in April, "... by August, the tourist flow to the city will recover by 70-80% of the usual volumes."

Source: atorus

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