How can domestic tourism reboot?
Summer 2020 welcomes Russians with closed borders. There is no hope for a quick resumption of international tourism, and almost all major outbound tour operators rushed to the regions of our country.
The scheme of tourism in Russia after the pandemic will change: operators will not rely on outbound tourism, in focus – domestic tours.
Large companies specializing in the outbound tourism segment are announcing charters for domestic resorts, the full launch of which the market is waiting no earlier than the beginning of July.
Charters will allow players to offer tour packages at competitive prices and minimize simple boards. Market participants form tour packages on the basis of regular transportation, now there are tours to Kaliningrad, Karelia, Mineral Waters, Baikal, Altai, Mountain Shoria.
Tour operators paid attention to the resorts of the Krasnodar Territory. ANEX Tour has formed tours in Sochi AZUR Air.
You can buy a package tour in Sochi from TUI Russia. The average cost of a week in Sochi for two, "all inclusive" - 41 thousand rubles. A week in Anape - 36.5 thousand rubles.
V. Lutov, Travel Workshop is confident in changes in the structure of demand. The expert believes that there will be a demand for individual tours, including excursions, to new locations.
Experts believe that the structure of demand will not change. Most tourists (60%) traditionally go to the sea, 20% - choose excursions, 10% - sanatoriums, 10% - active tourism.
- However, the situation is currently atypical. There is a shortage in the market. People exhausted by strict vacations will go anywhere after the quarantine is lifted. All the big players now have Russia, and there are many tourists who need to implement their unused overseas tour (many find it difficult to reschedule their vacation). This can lead to an increase in tourist flow, including at the expense of those who usually prefer to travel abroad, says A. Khitrova, PR Director of ANEX Tour.
The tour operator PEGAS Touristik decided to charter to the Altai Republic (arrival in Gorno-Altaisk). The company announced the sale of package tours based on Nordwind Airlines from June 16.
T. Sazhayeva, tourism expert of the Altai Territory: Regional tour operators, host companies, hotels and sanatoriums do not have to rely only on traditional consumer markets. The main target audience of tourists in Altai is residents of the nearest Siberian cities, this is not the most solvent contingent.
Hotels also need to enter a new market.
Now the basic duration of stay of tourists in Altai is two to three days. The opportunity to get potential tourists through the federal tour operator for longer periods is a confident loading of hotels.
The Altai tourist business is waiting for the start of the season, but there is a possibility that it will not start on June 1.
– 15,000 jobs in tourism in the Altai Territory, 8,500 jobs in the Altai Republic, related industries (transport, catering, construction), local residents involved in the field of hospitality – all are waiting for the start.
Another region of interest to federal suppliers is Sakhalin. TUI Russia works here.
The tourist potential of the region is huge - you can explore the sea, go to thermal springs, see the picturesque views of the Kuril Islands, go diving, hunting, fishing, climb the hills, visit a ski resort.
Interesting and safe rest is ready to offer tourists Khanty-Mansiysk Autonomous Okrug - Ugra. V. Vishnevskaya, head of the Center for Competences in the field of tourism of the Ugra Development Fund, recalls that the “environmental” and “safety” of Ugra met the current criteria for recreation before the pandemic. In the coming years, there is a demand for active tours and hikes.
Source: iz