The Association of Tour Operators of the Russian Federation about the rest in the pandemic: “People want to travel ...” Tourism will be in demand
Executive Director of the Association of Tour Operators (ATOR) Maya Lomidze spoke about the state of the tourism industry.
The tourism sector is still in crisis due to the COVID-19 pandemic - the industry is focused on domestic products, and in this segment the situation in Russian tourism is better than in Europe.
In Europe, the tourism industry is provided with financial support, and in Russia, the announced program of assistance to the tourism business essentially “resulted in nothing.”
“The industry is surviving as best it can. There are essentially no systemic support measures for non-SME entrepreneurs. Among those declared, in the field of tourism, subsidies or salary loans were the most in demand.
Effective measures to support the tourism industry were the decree of the government of the Russian Federation on the postponement of obligations of tour operators on tours, the start of the action to return tourist cashback for tours in Russia.
It is worth considering significant measures of tax relief for the tourism industry - reducing tax rates or abolishing some taxes.
According to ATOR estimates, in the top demand for the New Year are Russian ski resorts and family trips to Santa Claus.
“It’s not only that the Alps and other ski resorts in Europe are closed, but also in general in terms of demand. <...> The hit of winter 20/21 sales is expected to be the most popular. Red Polyana. This year it will be a full house.””
Tour operators put charters on regional ski resorts: in Sheregesh and Khibiny.
“These are decent resorts with good snow quality and infrastructure. Thanks to charters, the cost of the tour will be 20-25% lower than the cost of a tour on a regular flight. “There are enough seats for everyone.”
Family - the demand for visits to Santa Claus, where the leader - Great UstyuOn the New Year, 3-4* hotels are booked in the Krasnodar Territory and the Crimea. In the top 5 directions will get St. Petersburg and kaliningrad.
Mm. Lomidze noted that due to the information background and the situation with the coronavirus, consumer behavior has changed: Russians do not plan tours in the long term, and the depth of bookings has decreased.
The demand for tours in Russia for the New Year stimulates the action with the return of tourist cashback.
In outbound destinations, the sales leader - Turkeyrequested zanzibar charters from the regions. Maldives for most of the road, UAE There's a lack of transportation.
Maya Lomidze is sure that it is too early to make predictions about the tourism industry after the pandemic: “When the prospects for the end of the pandemic become clear and some protocols of behavior appear, only after that it will be possible to say how the industry will change.”
Source: atorus
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