Experts identify top 5 post-pandemic trends of domestic tourism
Analysts of companies specializing in tours in Russia, called interesting trends characterizing the change in domestic tourist demand, and the main features of the coming summer.
Changing the mode of transport, increasing the duration of the trip
The trend of the last season is the increasing importance of personal transport for domestic tourists. In 2020, 45% of tourists preferred to get to the Black Sea coast by car (vs. 24% by plane and 31% by train). In 2021, hotels with their own parking lots on early booking account for every fifth application from tourists.
Obviously, car travel will increase the average duration of the trip. To replace the standard week of rest, the duration of tours will increase to 10 days / 9 nights.
Moving away from overtourism
During the pandemic in Russia appeared its "Venice" and "Barcelona". A vivid example of destinations where the apple had nowhere to fall in the summer - Sochi and Kaliningrad. This year, the interest of some domestic tourists will shift to new, less popular places for them.
For example, the crowded southern coast of Crimea, although it will be the leader, but the share of tourists choosing the West coast of Crimea, with the resorts of Evpatoria, Peschanoe, Novofedorovka, Saki, will grow. Tourists tried out long sandy beaches and highly appreciated the so-called "Crimean Maldives".
Mixed format of tourism
During the time of remote work and restrictions imposed by the regions, tourists missed the impressions. They will make up for what they lost on excursion trips. Resorts will be able to realize historical, natural, gastronomic potential.
Long season.
In 2020, excellent weather ensured a high load of hotels on the Black Sea coast in October and November, and autumn demand for the Black Sea increased by 2 times.
2021 - Year of Health
Tourists tried sanatoriums and health programs, appreciated their positive impact on the quality of life. At the same time, the audience of sanatorium-spa treatment has significantly younger (according to our estimates, people aged 35+ - at least 25%). According to the results of the second stage of the campaign with cashback, sanatoriums received an off-season load of 80% and a large share in bookings.
In 2021, people will be looking for wellness programs closer to home. So, very popular in 2020 were just sanatoriums in home or neighboring regions.
Source: atorus