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NBI 2020 National Brand Rating: Russia is among the top 30 countries with the best reputation

According to the results of the annual study of the strength of national brands of the countries of the world Anholt-Ipsos Nation Brands Index (NBI), Russia ranks 27th in the overall standings, and is included in the TOP-30, category “Tourism”.

For the Anholt-Ipsos Nation Brands Index (NBI) study, 20,019 online interviews were conducted in 20 countries and 50 countries participated in the top compilation.

The strengths and weaknesses of the perception of countries by residents of other countries were analyzed according to the parameters: Export, Management, Culture, People, Tourism, Immigration & Investment.

TOP-5 country brands in the category “Tourism” in 2020: Italy, France, Great Britain, Spain, Greece.

Russia according to the authors of the NBI 2020 rating in the category "Tourism" is in the TOP-30 strong country brands. The “strong” side of the domestic tourist brand is many historic buildings. The disadvantage is the weak desire of foreigners to come to our country.

In the overall standings (formed in several categories) TOP-5 strong countries in 2020: Germany. Britain. Canada. Japan. France.

Russia ranked 27th in the NBI 2020 ranking. Russia’s reputation is strong in the categories “Culture” and “Export”, this is facilitated by positive reviews of the country’s achievements in sports, contribution to science and technology. Weaknesses fall into the “Management” and “People” categories.

According to a press release from international research firm Ipsos, “This is primarily due to efforts to promote peace and security and the perception of hospitality.”

In 2020. USA and China Countries with overall rating downgrades are reputational problems caused by trade difficulties and the coronavirus pandemic.

Source: atorus

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