What tourist routes are chosen by Russians despite the coronavirus
The Analytical Center of the National Union of Hospitality Industry (OSIG) found out what routes tourists chose for recreation, how did the situation with the coronavirus affect?
Experts analyzed the activity of Russians on the Internet associated with vacation routes (more than 245,000 mentions from the beginning of June - the end of August 2020, from 140,000 authors).
Among the hiking, water, road, bicycle routes, the most messages were devoted to foot – 52.3 thousand mentions.
Along with Moscow and St. Petersburg They were written in Krasnodar land, Sverdlovskaya, Chelyabinsk areas.
Users drew attention to the opening of the season at the resort “Mount Belaya”, the resort “Rosa Khutor”, the posts of the head of Udmurtia A. Brechalov about the start of the tourist quest “Daur!”, opinions on the passage of routes in the regions of Russia.
In second place in terms of the number of mentions - cycling routes (35.8 thousand in June-August). The topic is popular in the Moscow and Samara regions, the Krasnodar Territory. Interest was caused by ratings of cycling routes by regions of the Russian Federation (in the Voronezh and Nizhny Novgorod regions), ideas for travel (Bashkortostan, Arkhangelsk region), arrangement of routes in St. Petersburg, Moscow, Stavropol Territory, kaliningrad region.
Water routes in the number of mentions (33.8 thousand) are inferior to cycling routes. July is characterized by an increase in mentions compared to June.
“This is explained by the lifting of restrictions caused by the spread of the coronavirus in a number of regions of Russia from July 1, including with the permission to engage in water tourism and the resumption of water tourist routes,” the OSIG Analytical Center said.
In August, the topic fell on the involvement: for St. Petersburg, Moscow, the Perm Territory, the Chelyabinsk region in August, the temperature drop is characteristic, which reduces the number of tourists.
The topic of water routes was interested in St. Petersburg, Samara, Chelyabinsk regions, Permian.
People read and wrote about the resumption of routes in St. Petersburg, the Moscow region, innovations (Republic of Crimea), the development of destinations in the regions of the Russian Federation (Sverdlovsk, Russia). Irkutsk areas, sevastopol).
The lowest number of mentions in June-August on the topic of road routes (11 thousand). The situation can be explained by the interest in active tourism with physical exertion - important after self-isolation.
Users learned about auto travel Samara and sverdlovsk regions, Krasnodar region.
Interest was caused by participation in automobile and combined routes in the Perm Territory, innovations and electric car sharing in the Crimea, unusual trips to Adygea, Crimea. Krasnodar region, Chelyabinsk region.
The share of positive mentions is high in terms of “atmosphere” (98.5%), “taste” (82%) and “design” (67%). Tourists are important external design routes, environmental and gastronomic nuances.
Aspects of "quality" and "purity" - the leaders of mentions with a negative tone - 57.9% and 50.8%, that is, it is important to work on the standardization of routes and quality control of services.
Source: tourprom
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